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Here are technologies that help enhance the Vietnamese sports betting experience and what they bring to the table.
Artificial intelligence has been the most innovative technology to develop in the past few years. When trained correctly, it's a formidable tool. AI can gather data about sports events, calculate odds, and offer customer support.
AI can also be a powerful marketing tool for these sites. Bookmakers can also use AI to customize promotional offers. It can also track analytics according to players' preferences. Therefore, the platform can use it to make the experience more engaging.
Furthermore, it can also become an asset for the bettor. It's possible to use AI to fill the bet slip. However, right now, the user needs to use a third-party AI and train it himself to ensure accurate predictions.
The mobile market is very developed in Vietnam, and many players enjoy betting on their smartphones. So, it's essential for bookmakers to develop mobile-ready solutions. However, when trying to do so, they're confronted with a choice: creating a costly mobile app or only offering the mobile version of the site.
Developing a mobile app can cost a lot of money from the inception to continuous bug fixing. Still, it brings a more optimized platform. It also has more possibilities to create an engaging experience. Sticking with a mobile-ready site ensures compatibility with all devices thanks to HTML5 technology.
Players can connect from any device running on iOS or Android. The display adapts to their screen, thanks to this web format. It also has the resources to include APIs. They're fundamental in making the experience more interactive with gamification.
Vietnam has been among the flagship countries in Web3 and crypto development. Yet, there's still a need to implement these technologies in bookmaking ecosystems. The government didn't ban cryptocurrencies, but it hasn't provided a legal framework yet. Therefore, bookmakers are still stuck in a gray area in this regard. It doesn't stop international operators from offering such services, though.
However, implementing crypto payments is becoming essential nowadays. It allows bookmakers to handle larger transaction volumes and automate many processes. The blockchain can also help improve the security and trust of the players, which further helps to generate profits.
Players using cryptocurrencies can also place their wagers faster. Long transaction times are a shared grief with more traditional bookmakers. Cryptos don't have a central authority controlling every transaction. So, the payment process can be automated, and it only takes seconds to complete a transaction.
The little things go a long way in an industry with thousands of operators offering similar services. Gamification has been tremendous at online casinos, but it's making its way to sports betting platforms as well.
Gamification allows operators to make their platforms more engaging. It does so by turning some aspects into gameplay. For instance, instead of simply offering a bonus to the player, the site can have mini-games. It can take the form of a wheel of fortune to turn every day, which will reward the player randomly.
They can also implement social features like community chats where bots can randomly drop prizes. These features are becoming popular, and an increasing number of players are looking for them before registering. Claiming time-limited rewards has been a cornerstone of digital engagement. It gives users a reason to come back regularly and check the platform.
VR and AR have developed recently, and even though they may not be as accessible as they should be, they are getting there. Therefore, bookmakers have been able to offer more interactive experiences. It's now possible to offer VR experiences on the site. It allows the sports bettor to watch a game using his VR headset. It's also very popular in virtual sports, which offer non-stop action with immersive graphics.
As for AR, the technology is still waiting for a product that will convince consumers and provide daily use. Yet, it's possible to imagine a future where players can wager and watch sports events using connected glasses. These glasses could project the action in front of their eyes.
Why Technology Matters to Bookmakers in Vietnam?
Vietnam has been rapidly developing thanks to new technologies. So, incorporating them into entertainment is a way to remain attractive to players who are used to seeing them everywhere. Moreover, technology is expensive. But, gambling sites are profitable enough to afford to experiment with them. It'll always boost their marketing and attract players.Furthermore, there's an exponentially growing number of bookmakers on the market. This technology ensures the operator has unique selling points to rise above such a crowded space.
