- Feb 15, 2022
- Reaction score
What was the last time you went to see a game live?
Since you are here you are probably a fan of online ports betting ( and make sure to open an account at the best betting software if you are) so you must follow most of your games via streaming in some form, and you are not the only one. Even with the pandemic clearing, live events are not as popular as they used to be.
Despite a recent moderate increase, the average viewership of sports championships was below the pre-pandemic years and had been falling since 2016. Such a trend, which could jeopardize the future of sports, is not unique to certain sports, such as basketball or baseball, and even with football, which in 2021 recorded its worst viewership in five years.
In a recent interview the owner of NBA team Dallas Mavericks, Mark Cuban, said that sports leagues err by insisting on the current format of viewing for the public, especially from the point of view of new generations. "We're not going to get a 16-year-old kid to sit through an entire game, watching. That's just not going to happen." Cuban is right. Young people's attention is not on traditional TV.
Three out of five members of Generation Z, who are now aged between 18 and 24, spend more than three hours a day on social media, according to the US Media Consumption Report 2021 by research firm Attest. The preference (60%) is for TikTok, which the Dallas manager referred to as "the future of sports media" because of algorithms that get the suggestions of interesting, fast and furious content right for the short attention spans of this generation.
In this context, the German Bundesliga has partnered with Amazon to create Match Facts and get closer to fans. It captures millions of data per match which, analysed by artificial intelligence, provide advanced statistics in real time. In the course of the game the fan has information about player movement, pressure of the defence, goal probability, among other numbers that help him understand the sport in a different way. Very soon the technology will be available inside the stadiums and fans, with the help of augmented reality, will follow the German championship like in a video game.
In the action
Drones and cameras on the athletes themselves will put the spectator close to the action, where today he or she cannot reach. The fans themselves will choose the angle from which they want to follow the action. And they may have even more power: in the USA, fans of an alternative American football league, the FCF, give the orders that the players execute on the field from a choice of plays via an app.
The future of sport
Interest in sport remains high among young people, but the model of event presentation and consumption in the sporting world is outdated for them. Leagues in all disciplines need to create new experiences, with a focus on fan engagement, broadcast innovation and interactivity, with technology at the centre of the redesign. Otherwise, future Stephen Curry and other sports idols will make their brilliant plays for smaller and smaller audiences.
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