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Derrick Rose Sneaker Popularity in China

AsiaMan

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Derrick Rose has a new model released by Adidas and continually this summer for the launch of DRose 9. Why? Because Rose's beloved figure in China is still the NBA's biggest market. We all know that the former MVP has only earning the league's minimum but still the 4th highest paid sneaker endorser in the NBA.

"Going there [for the first time], it was like [I was] Muhammad Ali, It just made me feel great to know that all of this came from being from Chicago. Being a kid from the Midwest, it was amazing that they were even recognizing me." Rose told ESPN before embarking on his recent Adidas promotional tour in China.
 
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